COLUMBIA — Three Columbia State Community College marketing students returned from a study abroad program in Iceland with more than memories — they brought back a full tourism concept for the town of Fairview, Tennessee. Students Gabby Curtis of Fairview, Xavier Viazcan of Lewisburg, and Montserrat Coronado of Spring Hill developed "Fairview on Two Wheels," a prototype tourism campaign centered on cycling, rail bike dining experiences, and local business engagement, according to Columbia State's website.
The students created a comprehensive mock marketing campaign complete with a website and strategic plan during a 10-week course, then presented the project to a class at the University of Iceland — gaining feedback from an international audience while studying how destination tourism works in a country known for it. The experience sharpened their thinking about how small communities can attract visitors by celebrating what makes them unique.
The project is exactly the kind of creative, community-minded thinking that Maury County and its neighbors need as the region continues to grow. Columbia State continues to produce graduates who are ready to contribute right here at home.